Just having a static website is rarely enough for a modern business.
We can offer a wide variety of business solutions and add-ons.
The main difference between our solutions and add-ons is that solutions will normally incur an additional monthly fee while add-ons are one-off or time-limited projects. You can mix and match as required.
Here’s an example of what we can achieve using a wide range of our services: Number 63 Bed and Breakfast Hotel
Images courtesy of freepik.com
Graphic Design / Image Sourcing
Haven’t got a logo or any images? Don’t worry! We have access to top quality graphic designers and to a high quality stock images library. It is important to ensure that you do not infringe anybody’s copyright on your site as it can lead to substantial fines. We can sort all this out for you for a reasonable one-off fee.
Beautiful imagery and video content will draw visitors to your website, but words will turn passers-by into paying customers. We can provide copywriting for your entire site, and tune the style to match your values, personality and brand.
We’ll work with you to write the best possible copy for your new website and ensure every sentence is fine-tuned to attract the right type of customer. We also know how to write copy that Google will love, thus helping you gain prominent search result rankings.
Social Media Management
Facebook and Twitter are perfect hunting grounds for new customers and the ideal place to tempt back those who have previously purchased. But, with so much on your plate, how can you keep up the regular posting that’s required to make social media a viable marketing channel?
We can take on full management of your social media persona from initial account setup to on-going posting and engagement. We’ll distribute content that will give your business a voice online, and attract followers who may just turn into paying customers.
Photographs can make or break marketing material, and your website is no exception. Inviting pictures can quickly give the right impression of quality and style which words alone cannot.
Search Engine Optimisation (SEO)
SEO remains a cornerstone of digital marketing and is a vital tactic for hotels. It requires skill, experience and an eye for detail – three things we have in abundance.
We’ll perform comprehensive competitor and keyword research and ensure your website is sending the right signals to Google with a focussed, strategic, on-going SEO strategy.
We also offer a complete Google Adwords management service.
Marketing has always been about telling engaging stories, and in the digital marketplace, a beautiful, mobile-ready hotel website is the perfect place to tell yours. Our content marketing service provides regular blog posts that are unique, fully researched, handwritten (this isn’t a word factory!) and designed to attract a huge audience.
You’ve got better things to be doing than performing this vital marketing task, so why not leave it to us?
As well as providing a three dimensional view of your hotel, restaurant or business and allowing customers to really get a feel for what it’s like to stay at your property, our video content service allows you (if you’re able and keen) to give your business a personality, by putting you right in front of your customers.
Google loves video and the presence of one on your website means people will hang around for longer, thus increasing the chance of them clicking the all-important ‘Book Now’ link. We’re big fans of YouTube, too (guess who owns Youtube!), and if your video is hosted on that platform, there’s a ready-made audience waiting to discover what makes your hotel, restaurant or business special.
A Virtual Tour allows your visitors to see your pub, restaurant or bar as if present in the room. These 360 panoramas allow your guests to take a look around and get a feel for the quality and ambiance before they arrive. Each panorama involves between twenty and forty high quality images, stitched together to create an engaging, immersive experience.